BLOG ARTICLE Business Development | 2 ARTICLE FOUND

  1. 2009.03.17 WPP boss Martin Sorrell shares his views (129)
  2. 2008.03.22 [BOOK] Business Plan In a DAY (72)

몇 개월동안 마음으로만 포스팅을 하고 있습니다.

정리하거나 기록하고 싶은 이슈들이 있었음에도 불구하고 충분히 정리하고 올리겠다는 욕심 때문에 머리 솎에서만 차곡차곡 쌓이고 결국은 얼음 녹듯 서서히 기억에서 지워져가고 있는 것 같습니다.

그래서 시간적 여유가 생기기 전에는 간단하게 메모형식이라도 바로바로 포스팅을 하고자 합니다.
블로그의 역할이 생각의 전달도 있지만 뉴스의 전달도 무시 못하니까요.

오늘은 작년 말 부터 제 보스가 된 Martin Sorrell의 인터뷰 기사입니다. 보스이긴 보스인데 삼성그룹의 이건희 회장 정도 이니 회사생활하면서 한 번이라고 뵙게될지는 모르겠네요.^^

WPP boss Martin Sorrell shares his views
http://news.bbc.co.uk/1/hi/business/7942760.stm

몇 가지 눈에 들어오는 내용을 간단히 발췌합니다 .

- 남자가 사업을 하면서 인생의 Balance를 잡기는 남자가 출산하는 것과 거의 마찬가지다.(ㅋㅋ)

 In business school there was this course where we talked about work-life balance. If you wanted to get an A grade on the paper, you just drew three circles for career, family and society.

But I think the thing that you often forget at times like this is that balance, and balancing those three balls or those three areas and their intersections is critically important and there are very few people in the world who can do all three of them.

If you have founded a business, I often say it's as near a man can come to giving birth - not physically but at least mentally or psychologically, and then you are tied to the business.

- WPP의 3가지 동력은 신규시장, 뉴/디지털 미디어, 그리고 소비자 인사이트

For us, there have been three engines. One is the new markets which are now 27% of our business; second is new media or digital, which is now 25% of our business; and third is consumer insight, which we think is becoming more and more important.

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Business Plan IN A DAY
Get it done right, get it done fast
Rhonda Abrams

The content and structure of an Executive Summary

The company
What are the basic details of your business?

Products and services
What products/services do you offer or plan to offer?

Target market
Who are your customers?

The competition
Who are your competitors? How is the market currently divided? What gives your company its competitive edge?

Marketing and sales strategy
How will you market and sell your product?

Operations
What are your most important operational features?

Management
Who are your founders? Who are the key member of your management team and what are their qualifications?

Development
What is the company's current stage of development? What are your long-term goal? What are some of the milestones you've met or plan to meet? What is your potential exit strategy?

Financials
What are the expected financial highlights/performance of your company? What are your company's expected gross sales and net profits?

Funds sought and uses
How much money are you seeking, from what sources, and how will the money be used?

새로운 비지니스 아이디어에 대해 내부 발표 준비로 머리를 싸맸던 적이 있다. "사업계획서"로 인터넷으로 찾았던 자료들은 너무 요약되어 있거나 특정 분야의 전문적인 내용이 대부분 있었던 것으로 기억한다. 발표 날짜는 다가오고 급한 마음에 도서를 검색하다 "IN A DAY"라는 말에 혹해 충동구매를 하였는데 운이 좋았던지 딱 필요로 하던 책을 찾았다. (실제 하루 안에 대략적인 방향을 잡는데 많은 도움을 주었다) 책 표지에 떡하니 적혀있는 문구 "Best read by America's small business columnist"만큼 신뢰도 가고 각 챕터별 내용도 예제, TIP과 함께 정리가 잘 되어 있다. 물론 내용이 한국 상황과 맞지 않는 점도 있고 내용이 깊이가 있는 건 아니지만 사업개발 초보자들에게 비지니스 계획에 대해 전반적인 시각을 가질 수 있게 도와줄 수 있는 훌륭한 입문서라고 생각한다.

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